ARCO DELIVERS

Toys R Us +
PPA Pickleball

Objective

PPA: As investment and interest in Pickleball & PPA Tour grows, deliver a high impact, engaged title sponsor to the PPA Finals.

Toys R Us: Create a meaningful brand experience that connects Toys R Us with Pickleball’s passionate fans to drive full funnel impact.

Solution

Toys R Us named Title Sponsor of PPA Finals.  The partnership came to life across FOX/FS1 and Pickleball TV broadcasts, on-court activations, social content, fan engagement, product giveaways, and venue takeovers — all integrated into the entertainment experience. Geoffrey the Giraffe became part of the weekend itself, creating shareable moments with top players, fans, creators, live activations, and broadcast coverage throughout the event.

  • Geoffrey the Giraffe presenting the trophy live on national broadcast

  • Launch of new Toys “R” Us creative during the PPA Finals

  • Premium on-site activation, social, and content integration

  • Continued presence at the World Pickleball Championships in Dallas

Results

ATTENDANCE & REGISTRATION

14,894

Total Attendance

2,128

Average Daily Attendance

1,245

Total Registration Count

BROADCAST VIEWERSHIP

400k+

Viewers accross FOX, FS1,
FS2, and Pickleball TV

77,000

Viewers during FS1 Window
on Saturday May 9th

324,000

Viewers during FOX Window
on Sunday, May 10th

+44%

Increase from Sole
FOX Window in 2025

QUALITATIVE SOCIAL QUOTES

“Will Geoffrey be making more appearances? His vibe was the highlight for me and my family ♥️♥️♥️🔥“

INSTAGRAM

“I need more Geoffrey in my life!! So fun and energetic!! Super entertaining to watch!!”

INSTAGRAM

“@toysrus we need more Geoffrey at EVERY event pls🙌so nostalgic!”

INSTAGRAM